Our Story

OVERVIEW

We manufacture
Canada’s most popular
tissue brands

Great things can happen when people work passionately towards a common goal. That’s how Kruger Products grew to become Canada’s leading manufacturer of quality tissue products for household, industrial, and commercial use. We are proud to offer a portfolio of Canada's favourite tissue brand for every room in your home.

A package of Cashmere Bathroom Tissue
Canada’s #1 Bathroom Tissue Brand
A package of Sponge Towels Paper Towels
Canada's Favourite Paper Towel Brand
A package of Scottie's Facial Tissue
Canada’s #1 Facial Tissue Brand
A package of Purex Bathroom Tissue
Western Canada’s #1 Bathroom Tissue Brand
A package of Environmental branded Cashmere bathroom tissue
Canada’s first premium tissue
products made from 100% recycled paper
A package of White Swan paper napkin
Canada’s #1 Paper Napkin Brand
A mother and child branded on White Cloud Bathroom Tissue
CONSUMER PRODUCTS – UNITED STATES AND MEXICO

White Cloud® ranked #1 bath tissue in America by a leading consumer ratings publication

Our White Cloud® brand has a new look and was recently recognized as the best bathroom tissue in the United States! It’s one of the reasons White Cloud® is now available in over 12,000 stores across America, and growing.

The White Cloud® family of products, including bathroom tissue, facial tissue and paper towels, is manufactured primarily at our Memphis, TN plant, which also produces a wide range of private label tissue products for major retailers across North America.

Learn more at mywhitecloud.com

AWAY FROM HOME DIVISION

Canada’s leading commercial tissue manufacturer

Our Away From Home division offers high-quality, cost-effective products — bathroom tissue, facial tissue, paper towels, paper napkins, wipers, hand care, and dispensing systems — for use in the food service, property management, healthcare, manufacturing, education, and lodging segments across North America.

Learn more at afh.krugerproducts.ca

Mario Gosselin, CEO

At the core of our success is the skill and dedication of our people.

Mario Gosselin, CEO
our locations

Find us across
North America

Our locations are strategically aligned to the natural resources we use to make our products, and to key population centres that represent 90% of Canadian and 60% of U.S. consumers.

With eight manufacturing plants, our total papermaking capacity is just over one-third of Canada’s total tissue manufacturing capacity. We are also proud to be the only tissue products company with manufacturing operations in Western Canada.

Papermaking & converting
New Westminster, British Columbia
FACT SHEET
Papermaking & converting
Gatineau, Quebec
FACT SHEET
Papermaking & converting
Crabtree, Quebec
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Papermaking
Sherbrooke, Quebec
FACT SHEET
Corporate Headquarters
Mississauga, Ontario
Converting
Scarborough, Ontario
Converting
Trenton, Ontario
Papermaking & converting
Memphis, Tennessee
FACT SHEET
pinecone

What We
Stand For

Our Focus: Everything we do revolves around our customers and consumers.
Courage

Willing to take informed risk and undertake new projects to reach our ambitious goals, acting with humility, eagerness and intelligence.

Dedication

Committed to our mission, our employees and our brands; developing superior value for our customers and shareholders.

Excellence

To be the best in everything we do, exceeding customer and consumer expectations, while continuously improving our products and processes in a disciplined and safe environment.

Integrity

Act with honesty and personal responsibility for our actions, practicing highest ethical standards.

Teamwork

We embrace teamwork, value the diversity of our workforce and work together cooperatively and collectively to achieve ambitious common goals.

OUR HISTORY

Over a century of success

1904
Kruger Paper Company Limited, a wholesale paper distribution firm, is founded in Montreal, QC by Joseph Kruger.
1922
Westminster Paper Mills Limited, now our New Westminster, BC plants, commences operation.
1957
Crabtree, QC plant acquired.
1978
Sherbrooke, QC plant acquired.
1982
Sponsorship of Scott Tournament of Hearts (now Scotties Tournament of Hearts), Canada's National Women's Curling Championship, begins.
1988
Gatineau, QC plant acquired.
1997
Kruger Inc. purchases the Canadian operations of Scott Paper, launching Kruger's consumer tissue products business in Canada.
1999
Relaunch of White Cloud brand in the United States.
2002
Acquisition of major plant in Memphis, TN, establishing our US manufacturing presence.
2004
Debut of the White Cashmere Collection, featuring some of Canada's top fashion designers.
2004
Cottonelle begins its transition to Cashmere. Today, Cashmere is Canada's best selling bathroom tissue.
2005
Our sponsorship of the Canadian Breast Cancer Foundation begins. Today, we are one of the Foundation's Top 5 national contributors.
2005
ScotTowels begins its transition to SpongeTowels.
2007
Scott Paper changes its name to Kruger Products.
2008
Launch of our EnviroCare family of products, Canada's first line of premium tissue products made from 100% recycled paper.
2010
Kruger Products launches Sustainability 2015, a five year initiative to reduce our environmental footprint and benefit our communities.
2011
Kruger Products becomes the first Canadian tissue manufacturer to earn Forest Stewardship Council® (FSC®) certification, creating one of the largest portfolios of third-party certified tissue products in North America.
2011
30th anniversary as Presenting Sponsor of the Scotties Tournament of Hearts (Canada's National Women's Curling Championship), one of the longest sponsorships of amateur athletics in Canadian history.
2012
Kruger Products wins 5 prestigious Cassies awards, and is now one of Canada's most decorated marketing organizations.
2012
KP Tissue Inc., which holds an equity interest in Kruger Products L.P., becomes a publicly-traded entity on the Toronto Stock Exchange (symbol: KPT).
2013
State-of-the-art Through-Air Dried (TAD) tissue machine commences operation at our Memphis, TN plant, significantly expanding our North American capacity.
2013
Cashmere bathroom tissue's White Cashmere Collection fashion show celebrates its 10th anniversary, in support of the Canadian Breast Cancer Foundation.
2014
To accelerate Away From Home Division growth, Kruger Products acquires the Canadian converting assets of Metro Paper Industries Inc.
2015
White Cloud rated #1 bath tissue product in the United States by a leading consumer research and testing magazine.
2016
In a national survey of Canadian retailers, Kruger Products is ranked #1 packaged goods supplier for an unprecedented fourth consecutive year.
2017
White Cloud brand significantly expands distribution to over 12,000 retail stores across the United States, and growing.
2017
Kruger Products named one of Greater Toronto's Top Employers for the fifth consecutive year.
1904

Fair and Ethical Business

Our policy is to conduct ourselves ethically and in conformance with the applicable laws, rules and regulations of every country in which we do business.

Read code of conduct
CORPORATE STRUCTURE

Corporate Structure

Our organizational chart illustrates the relationship between Kruger Products L.P. and its shareholders. KP Tissue Inc. is a publicly traded entity created to acquire, and its business is limited to holding, a limited partnership interest in Kruger Products L.P. (KPLP). KP Tissue Inc. trades on the Toronto Stock Exchange under the symbol KPT.

Public Investors
100%
KP Tissue Inc.
Canada
16.1%
Kruger Products L.P.
Québec
<0.01%
KPGP Inc.
Canada
100%
Kruger Inc.
83.9%
As At May 3, 2017
PEAK PERFORMANCE

Recognition
Highlights

2017
2016
2015
2014

Ranked #1 Canadian Packaged Goods Supplier, Industry Survey for 4th consecutive year

Customer

Walmart Canada Vendor Sustainability Award

Sustainability

CPRS Award of Excellence – Canadian Media Relations Agency Campaign of the Year, Cashmere

Marketing

Canadian Grocery’s STAR Women of Grocery, Lucie Martin, Corporate Director, Talent Management

Individual

IABC Gold Quill Award – Award of Merit: Photography, Cashmere

Marketing

Canada’s Clean50, Steven Sage, VP Sustainability & Innovation

Individual

IABC Gold Quill Award – Award of Merit: Media Relations, Cashmere

Marketing

Greater Toronto Area Top Employer List

Corporate

IABC/Toronto OVATION Award – Award of Merit: Media Relations, Cashmere

Marketing

Walmart Canada National Brand Vendor Partner of the Year

Customer

IABC/Toronto OVATION Award – Award of Merit: Photography, Cashmere

Marketing

CN EcoConnexions Partnership Award for Sustainability

Sustainability

Retail Council of Canada Grand Prix--Best New Product--Paper, Plastic & Foil categories, SpongeTowels Ultra Strong

Marketing

Best All-Around Bathroom Tissue in U.S. by a leading consumer magazine, White Cloud Ultra Soft ‘n Thick

Marketing

Ranked #1 Canadian Packaged Goods Supplier, Industry Survey, Consumer Division

Customer

Pratt Industries Environmental Impact Award, KTG USA, Memphis

Sustainability

Walmart Canada National Brand Vendor Partner of the Year – Consumables, Consumer Division

Customer

CN EcoConnexions Partnership Award for Sustainability

Sustainability

Metro Vendor of the Year, Consumer Division

Customer

Supply & Demand Chain Executive Green Award, Sustainability 2015

Sustainability

BJ’s Wholesale Supplier Partnership Award, U.S. Private Label

Customer

Greater Toronto Area Top Employer List

Corporate

CATIE Greening the Supply Chain Award

Sustainability

Retail Council of Canada Grand Prix-Special Award--Consumer Acceptance, SpongeTowels Ultra Strong

Marketing

Ontario Chamber of Commerce Business Achievement Award, Sustainability 2015

Sustainability

Greater Toronto Area Top Employer List

Corporate

Entreprises et associations d’entreprisees finaliste, Les phénix, de l’environment, Sustainability 2015

Sustainability

Women’s Executive Network’s Canada’s Most Powerful Women, Nancy Marcus, Corporate VP Marketing

Individual

Tissue Company of the Year, Pulp & Paper International

Corporate

Cassies Silver—Sustained Success, SpongeTowels

Marketing

Ranked #1 Canadian Packaged Goods Supplier, Industry Survey, Consumer Division

Customer

Canadian Ovation Award of Excellence, Other Graphic Design/3D, Cashmere

Marketing

United Grocers Inc. Partnership/Most Valuable Performance, Consumer Canada

Customer

Canadian Grocery’s STAR Women of Grocery, Nancy Marcus, Corporate VP Marketing

Individual

Sysco Top 10 Supplier—Supplier Excellence Designation, Away From Home Division

Customer

IABC Gold Quill Award of Merit, Writing, Cashmere

Marketing

Top 3 Supplier, Balpex Buying Group, Away From Home Division

Customer

Strategy Cause + Action CSR Awards Finalist, Cashmere

Marketing

Top Supplier, Adapt Buying Group, maintaining status in Adapt’s President’s Club, Away From Home Division

Customer

Canadian Ovation Award of Excellence, Other Graphic Design/3D, Cashmere

Marketing

Canadian Grocery’s STAR Women of Grocery, Janel Caldwell, Business Development Manager

Individual

Canadian Ovation Award of Merit, Marketing Communication, Cashmere

Marketing

Greater Toronto Area Top Employer List

Corporate

Canadian Public Relations Society Ace Award, Best Use of Special Events, Cashmere

Marketing

CN EcoConnexions Partnership Award for Sustainability

Sustainability