Who We Are

We manufacture Canada’s most popular tissue brands

Toilet paper heart

What we stand for


To be the most trusted, best loved tissue company in North America.


Making everyday life more comfortable.



We value and nurture an entrepreneurial spirit within our organization. As we continue to grow our company and diversify our operations, we maintain a long-term outlook and keep our minds open to new ideas and innovation. Our employees exemplify this philosophy through their commitment to excellence.

Family Spirit

Our organization is like a family. And our family means the world to us. We foster a sense of belonging by encouraging teamwork and supporting employee initiatives that contribute to our collective success. We also recognize the value and contribution of each individual within our organization. 


Commitment is at the heart of everything we do. Our concern for others is also reflected in our commitment to offer our employees a stimulating, healthy and safe workplace. We are deeply committed to the environment and to maintaining meaningful relationships with the people and communities we engage with. 


We keep our word and value trust above all else. Our integrity has allowed us to stand the test of time and to build mutually beneficial relationships with our employees, our customers, our business partners and the community.

Customer Focus

Trust is the cornerstone of every business relationship, which is why we focus on earning our customers’ trust by providing exceptional service, ensuring consistent product quality and making it easy to do business with us. Our goal is to generate value for each customer by creating solutions that improve their business for the long term.

Awards and Recognition

Recognition Highlights


Greater Toronto Top Employer is 11 years in a row


Forbes Canada’s Best Employers


Les Mercuriades, Mercure award for the Economic and Regional Development Contribution


Pulp & Paper Canada’s Top 10 Under 40


Women In Governance, Bronze Level Parity Certification


Canadian Grocer Impact Awards, Community Service


Canada’s Best Managed Companies

Our history

Over a century of success

Expect to do something great

Explore career opportunities with our team